Gain Clarity.
Get Organized.
Achieve Results.

Hi, I’m Mery Vieira, a Strategic Advisor.

I help businesses, founders, and independent professionals navigate growth, change, and reinvention. People call on me when things feel unclear, overwhelming, or stuck.

My work sits at the intersection of change management, branding and marketing, and operational efficiency. It’s not one lane. It’s one lens. I see patterns. I organize complexity. I develop strategic paths that help my clients move forward with clarity and direction. If you’re ready to begin your next chapter, let’s connect.

Book a Discovery Call

Services

Whether you’re launching something new, navigating change, or refining an existing brand or operation, I help bring structure, alignment, and strategic direction to the process.

I also collaborate with trusted freelance creatives, developers, and production partners to support the successful execution of client projects.

Explore each category to view examples of services and support.

    • Brand Audit

    • Market Research & Competitor Analysis

    • Brand Identity Development

    • Brand Positioning Strategy

    • Messaging & Narrative Strategy​

    • Pricing & Product Launch Strategy​

    • Internal Brand Adoption ​

    • Marketing Department Team & Resources Evaluation

    • CRM & Marketing Automation

    • Marketing Analytics, Attribution & Optimization​

    • Marketing Budget Strategy

    • Marketing & Cross-functional Team Workflows & SOPs

    • Creative Production Team Hiring & Casting

    • Photoshoot & Video Shoot Planning & Project Management

    • Talent Logistics Management

    • Print & Digital Production Budget Planning & Project Management

    • Brand & Product Launches

    • Grand Opening

    • Customer Appreciation Event

    • VIP & Signature Experiences

    • Luncheons & Daytime Fundraising Events

    • Speaker Panels & Workshops

    *Please note: large-scale galas, tradeshows, and live performances are outside the current scope of services.

  • For busy professionals, families, and individuals who need trusted support navigating life logistics.

    • Travel Coordination

    • Custom Itineraries

    • Dining & Hospitality Reservations

    • Personal Event Planning

    • Move Coordination

    • Packing & Unpacking Support

    • Home Organization

    • Personal Logistics Management

Book a Discovery Call

Subscriber Growth in Under 12 Months

204% ‍

Revenue Generated Across Client Engagements

$23M ‍

Return on Ad Spend (ROAS)

206% ‍

Reduced Customer Acquisition Costs

32% ‍

Who I Serve

70% of U.S. nonprofits have 10 or fewer staff members. Yet, many are expected to deliver meaningful impact with limited funding, lean teams, and little strategic support.

I can help.

Nonprofits

“Mery helped us construct our website, our social media, and our messages to our donors. With her help, we have already received hundreds of messages and direct website donations. She brought fresh air into our organization; her hard work, expertise, and talents made an immediate impact."

_________
Iosif Isfan, Founder & Executive Director
ROMANIAN MISSION CHICAGO

Small businesses represent 99.9% of all U.S. businesses, yet many are building with limited teams, lean resources, and little strategic support.

I can help.

Growing Small Businesses

“Mery’s ability to communicate complex marketing strategies to franchisees who possess little or no marketing experience was an asset to the Retro Fitness organization. I would talk with her about business, marketing or life and always left the interaction with a clearer perspective on what I was trying to accomplish. Although we are no longer working alongside each other, I still continue to seek her advice in my career and businesses. I know Mery's input will be candid, constructive and always unique.”

_________
MICHAEL URTI
Owner, Nest Realty, Retro Fitness, Nauti Dog

Women own approximately 14.2 million businesses in the U.S., or about 39% of all U.S. businesses. Yet, many are unsupported and underfunded.

I can help.

Women Founders

“Mery has been pivotal in shaping our marketing strategy, meticulous in defining our identity, and ensuring our messaging resonated clearly with our audience. As our community reaches a milestone of 20,000 members, I am profoundly grateful for her guidance. Her personalized approach and strategic foresight are fundamental."

_________
DR. SHANNON SHEA, LLC
(Behavior Change Education Practice)

43% of startup failures are tied to poor product-market fit. Many early-stage teams move fast, but without the structure, systems, and positioning needed to turn momentum into sustainable growth.

I can help.

Mission-Driven Startups

“Mery provided the marketing support and strategic guidance Fresh, Raw & Natural needed to grow. Her insight helped increase visibility, identify new profitable opportunities, and gave me the confidence to pitch my products to other companies and build business-to-business relationships. Her assessment was thoughtful, focused, and practical.”

_________
S. DOUGLAS
Proprietor, Fresh, Raw & Natural

Success often brings new demands on your time, attention, and energy. Yet many people find themselves managing complex personal logistics without the support needed to stay organized and focused on what matters most.

I can help.

Independent Professionals

“Mery is one of the hardest working individuals that I've ever come across in my professional career. Aside from being a very business savvy individual, she also possesses a creative side that has given her a competitive edge in most everything that she does. I wouldn’t hesitate to call her if you need professional or business support.”

_________
DAVID PETERSON
Serial Entrepreneur, Tech Start-Up Consultant

About Me

For more than 15 years, I have worked across nonprofit and corporate sectors solving problems, navigating change, and moving important work forward.

My experience spans brand strategy, marketing, operations, project management, events, and change management, with results that include $23M+ in client revenue, a $300M global product launch, campaigns with a 206% return on ad spend, and audience reach exceeding 40 million people.

At my core, I am a problem solver, and my pursuit is always to get to the root cause of an issue so that we can work through the challenge from the inside out. Whether the challenge is business, organizational, or personal, I help bring order to complexity, align priorities, and turn goals into results.

I am the founder of Boa Vista Consulting, creator of The Legacy Brand Method™ and The Reclamation Blueprint™.

If you're looking for a trusted partner to help you think clearly, stay organized, and move forward with confidence, I'd love to connect.

I'd love to learn about you and what you’re building.

If you’re navigating growth, change, or reinvention, let’s connect.

Book a Discovery Call
Book a Discovery Call