Gain Clarity.
Get Organized.
Achieve Results.
Hi, I’m Mery Vieira, a Strategic Advisor.
I help founders of small businesses and nonprofits, as well as independent professionals navigate growth, change, and reinvention.
When things feel unclear, disconnected, overwhelming, or stuck, I help identify what’s misaligned, organize the moving parts, and create a clearer path forward.
My work sits at the intersection of organizational strategy, branding and communications, operational efficiency, and change management.
It’s not one lane. It’s one lens. I see patterns and opportunity gaps, then create systems and processes that help businesses and people work from the inside out.
If you’re ready for greater clarity and direction, let’s connect.
Trusted by Small Businesses & Nonprofits
Services
Whether you are starting a business, restructuring your organization, or trying to organize your life - I partner with you to bring structure, systems, and strategies to help transition you into your next chapter with clarity and confidence. I also proudly work with trusted freelance creatives, developers, and production partners to support the successful execution of client projects.
Explore each category to view examples of services and support.
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Brand Audit
Market Research & Competitor Analysis
Brand Identity Development
Brand Positioning Strategy
Messaging & Narrative Strategy
Pricing & Product Launch Strategy
Internal Brand Adoption
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Marketing Department Team & Resources Evaluation
CRM & Marketing Automation
Marketing Analytics, Attribution & Optimization
Marketing Budget Strategy
Marketing & Cross-functional Team Workflows & SOPs
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Creative Production Team Hiring & Casting
Photoshoot & Video Shoot Planning & Project Management
Talent Logistics Management
Print & Digital Production Budget Planning & Project Management
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Brand & Product Launches
Grand Opening
Customer Appreciation Event
VIP & Signature Experiences
Luncheons & Daytime Fundraising Events
Speaker Panels & Workshops
*Please note: large-scale galas, tradeshows, and live performances are outside the current scope of services.
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For busy professionals, families, and individuals who need trusted support navigating life logistics.
Travel Coordination
Custom Itineraries
Dining & Hospitality Reservations
Personal Event Planning
Move Coordination
Packing & Unpacking Support
Home Organization
Personal Logistics Management
Subscriber Growth in Under 12 Months
204%
Revenue Generated Across Client Engagements
$23M
Return on Ad Spend (ROAS)
206%
Reduced Customer Acquisition Costs
32%
My Method
I take a diagnostic approach to identifying operational, strategic, and communication gaps, then build practical systems and solutions that help clients move forward with greater clarity and structure.
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I evaluate the current state of your business, brand, operations, communication, or project to identify gaps, inefficiencies, opportunities, and areas of misalignment.
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Based on the assessment, we develop a clear roadmap with priorities, systems, messaging, workflows, and recommendations designed to support your goals.
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The strategy is translated into action through execution support, operational organization, creative production, project management, and ongoing refinement.
Who I Serve
I help businesses, founders, nonprofits, and independent professionals navigate growth, change, and reinvention.
70% of U.S. nonprofits have 10 or fewer staff members. Yet, many are expected to deliver meaningful impact with limited funding, lean teams, and little strategic support.
I can help.
Nonprofits
“Mery helped us construct our website, our social media, and our messages to our donors. With her help, we have already received hundreds of messages and direct website donations. She brought fresh air into our organization; her hard work, expertise, and talents made an immediate impact."
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Iosif Isfan, Founder & Executive Director
ROMANIAN MISSION CHICAGO
Small businesses represent 99.9% of all U.S. businesses, yet many are building with limited teams, lean resources, and little strategic support.
I can help.
Growing Small Businesses
“Mery’s ability to communicate complex marketing strategies to franchisees who possess little or no marketing experience was an asset to the Retro Fitness organization. I would talk with her about business, marketing or life and always left the interaction with a clearer perspective on what I was trying to accomplish. Although we are no longer working alongside each other, I still continue to seek her advice in my career and businesses. I know Mery's input will be candid, constructive and always unique.”
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MICHAEL URTI
Owner, Nest Realty, Retro Fitness, Nauti Dog
Women own approximately 14.2 million businesses in the U.S., or about 39% of all U.S. businesses. Yet, many are unsupported and underfunded.
I can help.
Women Founders
“Mery has been pivotal in shaping our marketing strategy, meticulous in defining our identity, and ensuring our messaging resonated clearly with our audience. As our community reaches a milestone of 20,000 members, I am profoundly grateful for her guidance. Her personalized approach and strategic foresight are fundamental."
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DR. SHANNON SHEA, LLC
(Behavior Change Education Practice)
43% of startup failures are tied to poor product-market fit. Many early-stage teams move fast, but without the structure, systems, and positioning needed to turn momentum into sustainable growth.
I can help.
Mission-Driven Startups
“Mery provided the marketing support and strategic guidance Fresh, Raw & Natural needed to grow. Her insight helped increase visibility, identify new profitable opportunities, and gave me the confidence to pitch my products to other companies and build business-to-business relationships. Her assessment was thoughtful, focused, and practical.”
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S. DOUGLAS
Proprietor, Fresh, Raw & Natural
Success often brings new demands on your time, attention, and energy. Yet many people find themselves managing complex personal logistics without the support needed to stay organized and focused on what matters most.
I can help.
Independent Professionals
“Mery is one of the hardest working individuals that I've ever come across in my professional career. Aside from being a very business savvy individual, she also possesses a creative side that has given her a competitive edge in most everything that she does. I wouldn’t hesitate to call her if you need professional or business support.”
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DAVID PETERSON
Serial Entrepreneur, Tech Start-Up Consultant
About Me
For more than 15 years, I have worked across nonprofit and corporate sectors helping organizations navigate growth, change, and complexity while advancing important work.
My experience spans organizational strategy, branding and communications, marketing operations, project management, events, and change management, with results that include $23M+ in client revenue, a $300M global product launch, campaigns with a 206% return on ad spend, and audience reach exceeding 40 million people.
At my core, I am a strategic problem solver focused on identifying root causes, organizing complexity, and developing clear, practical solutions. Whether the challenge is business, organizational, or personal, I help clients align priorities, strengthen foundations, and turn goals into meaningful progress.
I am the founder of Boa Vista Consulting and the creator of The Legacy Brand Method™ and The Reclamation Blueprint™.
If you’re looking for a trusted partner to help you think clearly, stay organized, and navigate change with confidence, I’d love to connect.
I'd love to learn about you and what you’re building.
If you’re navigating growth, change, or reinvention, let’s connect.