They Call Me The Fixer.
Hi, I’m Mery Vieira, a Strategic Advisor.
I help individuals and organizations reinvent themselves. My work sits at the intersection of branding, identity formation, marketing communications, organizational strategy, and change management.
It’s not one lane. It’s one lens. I look for patterns. I find what is missing. I connect the dots.
I work with my clients to address misalignment at critical growth stages, support growth and revenue, and build brands that work from the inside out.
Launch.
Launch your new business or personal brand with confidence and strategic focus.
Rebrand.
Gain clarity, bridge the gap between cross-functional teams, align and reposition your organization for long-term growth.
Scale.
Delve deeper into your core business and laser focus on what really matters.
Reputation + Revenue.
“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, please do not hesitate to contact Mery.”
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TAMARA THOMAS
Owner & Chief Creative Officer, J’emerite
What I Do
For Organizations
Change can be complex but it doesn’t have to be chaotic.
Organizations reach critical growth milestones where change is necessary for the new vision to succeed. Whether launching, restructuring, rebranding, or scaling, growth can expose gaps across leadership, teams, and priorities.
I work with organizations in transition to leverage branding as a unifying thread, aligning identity, structure, and direction so the organization operates as a cohesive whole.
Why Now?
Your new business has momentum, but not enough structure. I help founders build the foundation needed to launch with stronger positioning, clearer messaging, and a brand architecture that anchors the entire business.
Your organization is growing, but parts of the business feel misaligned. I help identify gaps across leadership, operations, brand, and customer experience so the organization can move forward with greater cohesion and strategic focus.
Your organization has evolved, but your brand no longer reflects who you are. After a period of change, whether through restructuring, leadership shifts, or growth, the organization has moved forward, but the brand, messaging, and internal alignment have not kept pace. I help organizations realign identity, structure, and direction so the brand accurately reflects the business today.
For Professionals
Refine your personal brand. Strengthen your position.
Identity work is not just for organizations. The same principles that clarify a brand can restore clarity and agency in a person’s life.
My work is for individuals seeking reinvention, integration, and visibility support.
Together we perform deep identity work to make sense of your personal journey, professional experiences, how you are presenting yourself now, and where you envision yourself next.
I align identity, strategy, and systems so you can move forward with clarity and actionable steps.
Why Now?
Your brand does not reflect the full scope of who you are.
You have lived many versions of yourself, but parts of your story, identity, and experience remain disconnected or hidden. As a result, your brand feels incomplete, and others do not fully understand the depth of who you are or what you bring.
You are in transition, but without a clear narrative.
You know something is shifting, but you have not yet articulated what that shift means. Without clarity, your next move feels uncertain and your visibility lacks direction.
You are ready for more, but your identity feels fragmented.
Different parts of your life and work exist, but they have not been fully integrated. This creates hesitation, inconsistency, and a lack of cohesion in how you show up.
Who I Work With
You’re in the right place if you are a professional or organization in transition looking for clarity, alignment, and strategic guidance.
Executives & Thought Leaders
Boards, Advisors & Investors
Creative Professionals & Consultants
E-commerce & Consumer Brands
Founders & Venture-Backed Startups
Nonprofits & Mission-Driven Orgs
How We Can Work Together
This work requires trust and transparency. We will work together to identify the patterns, gaps, and structural issues shaping your personal or business brand, and way of operating, and translate those insights into clear, strategic, actionable next steps. We will work together in three phases:
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We’ll start with a Diagnostic.
After our Discovery Call, if we decide that we are a good fit to work together, I’ll start with a comprehensive Diagnostic.
For Personal Brands
I’ll review your professional portfolio as well as try to understand your lived experience to better paint the picture of your full story, your goals, and your next chapter.
For Organizations
Depending on the size of your organization, the challenges you are facing, and the vision forward, the diagnostic may include an internal organizational audit as well as market research, competitor analysis, and in-person observation. -
We’ll develop a Strategy.
Once the diagnostic is complete, we identify what needs to shift, clarify how the pieces connect, and define the most strategic path forward. -
We’ll take action.
From there, we determine whether a 2-Week Sprint or 90-Day Reset is the right next step to translate the strategy into action.
“I had the pleasure of working with Mery, and her expertise exceeded all expectations. Mery took the time to deeply understand my story, brand, and vision, transforming it into a compelling narrative that feels both authentic and engaging. Beyond the website work, the clarity of our brand story has been invaluable. It helped me prepare for my packaging design and craft a strong narrative for my grant applications, ensuring consistency across every aspect of my business. If you’re looking for someone who truly listens, writes thoughtfully, and elevates your brand with impactful storytelling, I highly recommend working with Mery."
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TARA FRANK
Founder, Moonlock Cuisine
What You Walk Away With
Clarity. Direction. Assets.
In addition to my Diagnostic and Advisory Services, I offer select Studio Services whereby I proudly partner with freelance designers, videographers, web developers, and other creatives who can support in producing your brand assets, marketing materials, and sales enablement tools.
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A brand launch starter kit may include:
a Brand Identity Workshop
a Brand Guide
a New or Refreshed Website
a Company Brochure
a Social Media Template Pack
a Business Card + Stationary Pack
a New Logo
Sponsor, co-branding partnership, or investor Pitch Deck
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A rebrand program may include the same services from the Brand Launch Kit + the following:
Sales enablement Tools
Customer Journey Map
Customer Rebrand Announcement Communications Pack
Internal Employee Brand Adoption & Rebrand Announcement Pack
Leadership Team Repositioning Statements
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A personal brand package may include the same services from the Brand Launch Kit + the following:
Repositioning Statements & Elevator Pitch
Public speaking, speech writing, and media preparation
“From the outset of our collaboration, Mery has been pivotal in shaping the marketing strategy for Dr. Shea LLC. This week, as our Facebook group, BCBA Resources, reaches a milestone of 20,000 members, I am profoundly grateful for Mery’s guidance. Her strategic foresight and personalized approach have not only expanded our reach but also deepened our community's engagement.”
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DR. SHANNON SHEA
Founder, Dr. Shea LLC
Join My Workshops
The Legacy Brand Workshop Series helps individuals and organizations apply The Legacy Brand Method™ through guided sessions designed for key moments of growth, launch, and rebrand.
Each workshop focuses on a specific stage of brand development and provides the clarity, strategy, and tools needed to move forward with confidence.
Program Details
6 Weeks / 2 Nights Per Week
90 Minutes Per Session
Usually Tues & Thurs 7pm - 8:30pm ET
$990 / $1500 VIP (+ 1 Private Session)
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For early-stage founders
Designed for founders preparing to launch or formalize their business, this workshop establishes the strategic foundation for your brand.
Participants clarify their brand story, positioning, audience, and offer so the business launches with a clear message and a brand structure built to scale.
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For individuals building a personal brand
For professionals, creatives, and thought leaders seeking to integrate their lived experience with their professional expertise.
This workshop helps participants clarify their narrative, define their positioning, and build a personal brand that aligns their identity, message, and public presence.
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For organizations preparing to rebrand
Designed for organizations navigating restructuring, leadership transitions, or brand evolution.
This workshop helps leadership teams identify internal misalignment, clarify the brand’s strategic direction, and establish the foundation for a successful organizational rebrand.
***Workshops are offered periodically and space is limited to 12 participants per cohort to maintain a focused working environment.
“I think your program is extremely beneficial and it is manageable even for a busy entrepreneur. I love how engaged and interactive you are with us and that we have a platform to bounce ideas off of each other.”
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JOMAYRA TORRES
Founder & Executive Director, Joys In Teaching
Explore My Guides
Identity work is not just for organizations. The same principles that clarify a brand can restore clarity and agency in a person’s life.
The Reclamation Blueprint™ is a guided reflection framework. Each edition follows the same seven-section structure. The context changes. The structure does not.
Select the edition that reflects the season you are in.
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For identity integration and life transitions
Designed for women who are evolving beyond previous roles, identities, or expectations.
This guide helps you connect the threads of your life story, clarify your values, and articulate the direction of your next chapter with greater confidence and self-trust.
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For rebuilding authority after destabilizing work environments
For high-performing women recovering from toxic leadership, organizational instability, burnout, or political erosion.
This guide helps you identify destabilizing patterns, restore professional boundaries, and reclaim clarity about your leadership voice and next career move.
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For emotional clarity and rebuilding self-trust
Designed for women healing from relationship disappointment, imbalance, or emotional exhaustion.
This guide helps you recognize destabilizing relationship patterns, rebuild self-trust, and reestablish the emotional standards that protect your well-being.
About Me
I’m a marketing and communications leader with 15+ years of experience leading organizations through reinvention, growth, and change.
My work sits at the intersection of branding, marketing communications, organizational strategy, and change management. It’s not one lane. It’s one lens. I look for patterns, find what is missing, and connect the dots to uncover misalignment, clarify what needs to change, and build brands and organizations that work from the inside out.
Across nonprofit, corporate, and consulting environments, I have built marketing functions from the ground up, led high-impact campaigns, and advised executive teams on brand positioning, go-to-market strategy, and organizational alignment.
I partner with C-suite leaders, boards, and cross-functional teams to turn complex business challenges into clear strategies and clear strategies into measurable results.
My track record includes doubling fundraising event revenue, generating $23M+ in client revenue, and contributing to a $300M global product launch across North America, Latin America, and China.
Core areas of expertise include brand strategy, integrated marketing, communications, revenue growth, digital strategy, event marketing, CRM, and marketing automation. My industry experience spans health, nonprofit, fitness, food and beverage, and professional services.
Strategic Highlights
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Led a $300M global product launch (37 products) across North America, LATAM, and China
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Delivered $23M+ in revenue through strategic brand positioning and Go-To-Market (GTM) strategies.
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Reduced marketing spend by 24% by building automated operating systems and KPI frameworks in Salesforce Marketing Cloud.
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Managed $4.5M national budgets for 150+ locations and secured celebrity partnerships reaching 40M+ viewers
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Doubled flagship fundraising revenue and drove 47% enrollment growth through integrated rebrands and donor engagement strategies.
“Mery’s ability to communicate complex marketing strategies to franchisees who possess little or no marketing experience was an asset to the Retro Fitness organization. I would talk with her about business, marketing or life and always left the interaction with a clearer perspective on what I was trying to accomplish. Although we are no longer working alongside each other, I still continue to seek her advice in my career and businesses. I know Mery's input will be candid, constructive and always unique.”
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MICHAEL URTI
Owner, Nest Realty, Retro Fitness, Nauti Dog
My Philosophy
My work is grounded in the belief that identity is the foundation of all meaningful growth. Whether at the individual or organizational level, clarity of identity shapes how decisions are made, how systems are structured, and how a brand is expressed.
I draw from principles of identity formation and what I think of as Strategic Coherence Architecture, aligning identity, structure, and direction so that every part of the business reflects a unified whole. When identity is clear, everything else can be built with greater precision, consistency, and intention.
The same principles apply to personal brand development. When individuals take the time to define and integrate their experiences, perspectives, and values, they are better equipped to communicate who they are, position themselves effectively, and move forward with greater clarity and confidence.
Selected Reading
A few works that have shaped how I think about identity, narrative, and organizational structure:
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Erik H. Erikson
A foundational text on identity formation and human development. Erikson explores how identity is shaped over time through experience, conflict, and social context, offering a framework for understanding why clarity of identity matters in both personal and professional life. -
Dan P. McAdams
McAdams examines identity through the lens of narrative, showing how people make meaning of their lives by organizing experience into story. This perspective closely informs my belief that personal brands are not invented from scratch, but shaped through integration, interpretation, and articulation. -
Daniel Kahneman
A landmark work on judgment, decision-making, and cognitive bias. Kahneman’s research offers valuable insight into how people perceive information, make choices, and respond under uncertainty, which is essential in both brand strategy and organizational change. -
Richard P. Rumelt
Rumelt distinguishes clear, coherent strategy from vague ambition and empty language. His work reinforces the importance of diagnosing the real challenge, focusing attention on what matters most, and building direction that is grounded, actionable, and aligned.
“Mery is incredible at what she does. She is knowledgeable, professional, responsive and goes the extra mile. I have used her services for my website and setup of our brand strategy and voice, as well as writing my professional biography. I could not be more pleased with the work and services she has provided me throughout the years. I would highly recommend Mery to anyone looking to start, or already in the process of starting a business, or to anyone with an existing business that needs help with strategy and direction.”
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L. KOVACEVIC
Co-Owner & Operations Manager, DK Electric
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