Build a Brand Worth Believing In
Branding & Strategic Advisory for Mission-Driven Leaders, Founders & Organizations
Mery Vieira
Award-winning strategic advisor helping individuals and organizations navigate growth, change, visibility, and reinvention through strategic brand positioning, operational clarity, and systems thinking.
My work sits at the intersection of branding, organizational change, and identity formation.
If you’re looking for a trusted partner to help you think clearly, and transition your brand successfully into its next chapter, let’s connect.
Who I Serve
I proudly partner with individuals and organizations who are building impactful brands.
Professionals Building a Personal Brand
For individuals navigating reinvention, integration, or visibility transitions. Deep identity, story, and archetype work that helps align who you are with how you lead, communicate, and show up, without forcing performance or visibility tactics that do not fit.
Mission-Driven Founders & Startups
For startups, new ventures, and early-stage organizations. Build it right from day one with a clear foundation spanning brand identity, positioning, and go-to-market direction.
Organizations in Transition
For organizations undergoing restructuring or navigating change. When the brand no longer reflects the current stage of growth, branding becomes the throughline that aligns marketing, sales, operations, and culture so the organization shows up consistently across the customer journey.
Services
I build brands from the inside out. Before we can talk colors, fonts, and other visual brand aesthetics, we delve into your brand positioning, competitive advantage, pricing structure, and go-to-market strategy. I also work with you to build the internal brand architecture and marketing operational systems necessary to deliver your brand message.
Explore each category to view examples of services and support.
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Brand Audit
Market Research & Competitor Analysis
Brand Identity Development
Brand Positioning Strategy
Brand Messaging & Narrative Strategy
Pricing & Product Launch Strategy
Internal Brand Adoption
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Marketing Team & Resources Evaluation
CRM & Automation Setup Recommendations
Marketing Analytics, Attribution & Optimization
Marketing Budget Strategy
Marketing & Cross-functional Team Workflows & SOPs
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Brand Launches
Product Launches
Grand Openings
Customer Appreciation Events
VIP & Signature Brand Experiences
Luncheons & Daytime Fundraising Events
Speaker Panels & Workshops
Company Retreats & Internal Brand Adoption Workshops
*Please note: large-scale galas, tradeshows, and live performances are outside the current scope of services.
What Clients Have To Say
“Mery helped us construct our website, our social media, and our messages to our donors. With her help, we have already received hundreds of messages and direct website donations. She brought fresh air into our organization; her hard work, expertise, and talents made an immediate impact."
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Iosif Isfan, Founder & Executive Director
ROMANIAN MISSION CHICAGO
“Mery’s ability to communicate complex marketing strategies to franchisees who possess little or no marketing experience was an asset to the Retro Fitness organization. I would talk with her about business, marketing or life and always left the interaction with a clearer perspective on what I was trying to accomplish. Although we are no longer working alongside each other, I still continue to seek her advice in my career and businesses. I know Mery's input will be candid, constructive and always unique.”
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MICHAEL URTI
Owner, Nest Realty, Retro Fitness, Nauti Dog
“Mery has been pivotal in shaping our marketing strategy, meticulous in defining our identity, and ensuring our messaging resonated clearly with our audience. As our community reaches a milestone of 20,000 members, I am profoundly grateful for her guidance. Her personalized approach and strategic foresight are fundamental."
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DR. SHANNON SHEA, LLC
(Behavior Change Education Practice)
“Mery provided the marketing support and strategic guidance Fresh, Raw & Natural needed to grow. Her insight helped increase visibility, identify new profitable opportunities, and gave me the confidence to pitch my products to other companies and build business-to-business relationships. Her assessment was thoughtful, focused, and practical.”
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S. DOUGLAS
Proprietor, Fresh, Raw & Natural
“Mery is one of the hardest working individuals that I've ever come across in my professional career. Aside from being a very business savvy individual, she also possesses a creative side that has given her a competitive edge in most everything that she does. I wouldn’t hesitate to call her if you need professional or business support.”
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DAVID PETERSON
Serial Entrepreneur, Tech Start-Up Consultant
About Me
For more than 15 years, I have worked across nonprofit and corporate sectors helping organizations navigate growth, change, and complexity while advancing important work.
My experience spans brand development, organizational change management, strategic communications, marketing operations, project and events management, with results that include $23M+ in client revenue, a $300M global product launch, campaigns with a 206% return on ad spend, and audience reach exceeding 40 million people.
It’s not one lane. It’s one lens. I identity patterns of misalignment, connect the dots, and develop systems and structures that build brands from the inside out.
If you’re looking for a trusted partner to help you think clearly, and transition your brand successfully into its next chapter, let’s connect.