Mery Vieira | Strategic Advisor

Application for The Legacy Brand™ Workshop Series

An Exclusive Brand-Building Experience for Founders, Leaders and Creators
Facilitated by Boa Vista Consulting Founder & Principal Advisor, Mery Vieira

The Legacy Brand™ workshop series is an intensive, interactive, intimate experience designed for you if you are ready to elevate your brand with clarity, strategy, and authority.

This application-only bootcamp is limited to just 15 participants per cohort to ensure a premium, personalized experience.

I carefully select participants who are committed, collaborative, and ready to take bold action to build a market-leading brand. If you’re ready to be part of an elite community of like-minded entrepreneurs building legacy brands, complete the application below.

How the Application Process Works

1. Apply Now

Complete the application and be candid about your your goals and current brand challenges.

2. Application Review

Your application will be carefully reviewed and your readiness to participate in the program will be thoughtfully considered. If selected, you will receive an acceptance email with next steps, including a complimentary Brand Audit questionnaire to complete before the program begins.

3. Secure Your Spot

Once accepted, you will receive an electronic invoice payable by debit or credit card. Spots are only secured upon payment, and due to the exclusive nature of this program, all sales are final.

Program Schedule & Curriculum

Live Sessions: Tuesdays & Thursdays | 7:00 PM - 8:30 PM ET (via Zoom)

The 6-week curriculum is designed for high-impact learning, expert guidance, and real-time feedback.

Each week, you will engage in live strategic training, interactive brand-building exercises, and group coaching to refine your brand identity, messaging, positioning, and strategy. Course modules are adapted to fit cohort needs, but all sessions include the following Core Modules:

Brand Audit (Complete evaluation of all communication, promotion, and sales tools across platforms, including leadership alignment questionnaire, employee questionnaire, culture and policy audit; for personal brands audit includes personal lived experience in addition to professional portfolio)
Brand Identity (Origin Story, Brand Personality Archetype, Values, Vision, Mission, Visuals);
Brand Positioning (Market & Competitive Landscape, Target Audience, Unique Differentiator, Value Proposition, Pricing, Brand Architecture);
Brand Messaging (Narrative, Voice, Tone, Internal vs External Brand Message, Tagline/Slogan, Elevator Pitch, Positioning Statement & Brand Pillars):
Brand Strategy (Purpose, Goals & Objectives, Launch or Rebrand Timing & Resources, Entry Point and Entry Offer, Phases of Deployment, Deployment Resources, Customer Journey)
Brand Adoption (Leadership Alignment, Employee Brand Adoption, Rebrand Customer Communication Strategy, Company-Wide Policy Audit & Culture Check, Company-Wide Workshop or Retreat)
VIP - participants who elect the VIP package receive a one-on-one 90 minute session with Mery.
Studio Services - development of brand assets or marketing materials are not included in the workshops. However, participants receive a 20% discount on all studio work booked after the completion of the workshop.